In 1967, as the day of the NFL-AFL merger was drawing ever closer, the National Football League issued a promotional booklet called “This Is NFL Football.” Each NFL franchise, presumably, received their own cover for the booklet, which covered basic league rules and football concepts.
Here is a small gallery of cover images for the booklet, featuring custom images for the Chicago Bears, San Francisco 49ers, Los Angeles Rams, Cleveland Browns, and St. Louis Cardinals.
(Cardinals image courtesy Neato Coolville)
