These 1970 NFL Kids’ Uniforms from JC Penneys Are Glorious

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Some of my favorite sports-related images aren’t from the games themselves, but from the vast array of merchandise you can buy. Case in point: This gorgeous, two-page spread of kids’ NFL uniform sets from Rawlings. This appeared in the 1970 JC Penneys Christmas catalog, and is from the first year of the AFL-NFL merger. All 26 teams are here, which didn’t happen a lot in ads and catalog pages of the era. Just soak this in…

1970 NFL Kids' Uniforms from JC Penneys
Must. Have. Them. All.

The only quibble I have with these uniforms, and it’s a small one, is that none of the jersey striping is present. A few of the helmets look misshapen (Bengals) but that may just be the angle. But in all other ways this is perfection. Each uniform set came with the jersey, helmet, pants (with pads), and shoulder pads. That’s a damn good deal even at $9.99 (over $60 in today’s dollars).

  • kitbaty

    Thanks for posting! I was born a year later – so never was able to take advantage of the 10 uniform (complete with helmet). And you make a good point about it being rare to feature all the teams – as opposed to just the good or popular ones. Back in 1991, the Braves and Twins were both “worst to first” when they played each other in the World Series. In the 1990/1991 Sears Wish Book – if I am not mistaken, at least 1 item was available for every MLB team – except the Twins and Braves.